Personal Finance Coaching
You make good money.
Let's make it work for you.
You did the hard part. You built the career, you earn well, you look like you’ve got it handled. So why does money still feel like a pop quiz you didn’t study for? I help women like you stop white-knuckling their finances and start actually running them, with a plan that fits your real life and a coach who’s in your corner the whole way.
In-person coaching in Los Angeles · Virtual nationwide
The Real Problem
"I have money now.
So why do I still live like I'm broke?"
Here’s what I see all the time. Smart, successful women, lawyers, analysts, women with the fancy degrees, who still won’t spend fifty bucks on themselves without a small internal trial. Or the flip side: the money comes in and it’s gone by Friday, and they have no idea where it went.
That’s scarcity, and it doesn’t care how much you make. It just shows up in two costumes: hoarding everything out of fear, or spending it all before it can disappear. Both come from the same place, and neither one is a math problem. You can’t budget your way out of a feeling. But you can absolutely learn to lead your money instead of bracing against it, and that’s the work we do together.
“I don’t care what you do with your money. I care that it makes sense, and that it matches the woman you actually are.”
This might be you.
- You make good money but still feel weirdly broke, and you're tired of it.
- You've got savings but you're almost scared to touch them, even for things you genuinely want or need.
- You overspend when you're stressed, bored, or celebrating, and you'd like to understand why before you do it again.
- You're carrying debt with no real end date, and "I'll deal with it later" has become a lifestyle.
- You know you "should" invest but it feels like a club you didn't get the password to.
- You're done with shame-based money advice and want someone who gets the cultural and family weight you carry too.
How We Work Together
Part strategist, part best friend,
fully in your corner.
This isn’t a lecture about cutting out your coffee. It’s a real, collaborative relationship where we look at what’s actually happening with your money and your life, because those two are always connected. From there, we build a plan you’ll actually follow through with.
We get honest about where it's all going
We start with a full, no-judgment look at your money. Where it comes from, where it goes, and where it quietly leaks. (Yes, including that subscription you forgot you had. We’ve all got one.)
We find the why under the what
Then we get a little life-coachy, because your money habits are usually telling a story about something bigger. Once we understand the pattern, we can actually change it instead of just feeling bad about it.
We build the plan and the habits
Debt payoff with a real finish line. Savings that grow on autopilot. A spending plan that leaves room for the things you love. And the money dates that keep it all running long after our sessions end.
I keep you accountable
My job is to make sure your actions match your goals. I’ll cheer you on, and I’ll gently call it out when your habits don’t line up. One house rule: you have to show up. You can’t outsource your awareness, but you can outsource the rest.
COACHING PACKAGES
Pick the level of support that fits where you are.
Whether you need a one-time money reset or ongoing support to build better habits and long-term wealth, there’s a level of coaching built for where you are now and where you want to go next.
The Money Reset (one-time intensive)
Starting at $XXX/project
For the woman who wants clarity and a roadmap she can run with herself. We go deep once, and you walk away knowing exactly where you stand and what to do next.
- Full money audit and judgment-free financial snapshot
- One 90-minute deep-dive coaching session
- Your personalized money plan and next-step priorities
- Budget and debt-payoff templates to take with you
The Money Partnership (monthly, most popular)
Starting at $XXX/month
The signature offer, and where most women land. An ongoing coaching relationship with the regular check-ins, behavior work, and accountability that actually move the needle. This is the maintenance partnership: me in your corner, month after month.
- Everything in The Money Reset to kick things off
- Two coaching sessions per month (money dates)
- Ongoing debt, savings, and spending strategy
- Accountability check-ins between sessions
- Email support for the “wait, quick question” moments
The Wealth Era (monthly, high-touch)
Starting at $XXX/month
For the high-earner who wants me closer in and is ready to go beyond “stable” into real wealth-building. Everything in the Partnership, plus priority access and deeper investment and growth work.
- Everything in The Money Partnership
- More frequent sessions and priority scheduling
- Between-session voice and text support
- Investment optimization and long-term wealth planning
- Annual money strategy and goal-setting intensive
Why Gaby
I’ve been where you are. The numbers felt just as big and scary.
In 2020 I had over $129,000 in debt, no savings, and a plan that was mostly vibes. I’m a first-gen Latina, an Accredited Financial Counselor, and an award-winning educator now, but I learned this the hard way first, so you don’t have to. I know the cultural pressure, the family who needs you, and the specific exhaustion of looking fine on the outside while quietly panicking about money. That’s exactly who I built this for.
“You don’t practice until you get it right. You practice until you can’t get it wrong. That’s how I teach money.”
Questions you're probably asking.
An advisor mostly manages your investments and products. As a coach, I work on the behavior, habits, and strategy behind your money, the daily relationship that actually determines whether you build wealth. Think of me as the CFO to your CEO, not a stockbroker.
If you make enough to feel stressed about money, you make enough to benefit from managing it well. Honestly, the “I make good money and still feel broke” client is my specialty.
You do, and it won’t be. I have genuinely seen it all, and zero judgment isn’t a tagline for me, it’s the whole point. The numbers are just information. We use them, we don’t moralize them.
Yes. I coach in both English and Spanish.
Your money, finally on your side.
You figured out the career. Let's figure out the money.
Real Women. Real Transformation.
My clients get results. You're next.
Jane Doe
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Jane Doe
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