Financial Coach · Your Personal CFO · Keynote Speaker · Wealth Builder
Stop Surviving Your Money.
Start Owning It.
For the woman who figured out the career and is ready to figure out the wealth. I’m the CFO to your CEO: half best friend, half financial strategist, here to help you stop reacting to your money and start running the whole show.
Virtual personal finance coaching nationwide
Financial
Strategist, AFC®
Bilingual
English & Español
Zero Judgment
Ever
AS SEEN IN
Name What's Really Going On
You make good money. So why does it still feel like it's running you?
You built the career. You make good money. And yet nobody ever handed you the manual on what to do with it, so it can feel like you’re always one step behind your own bank account.
Maybe you’ve got money in the account and still live like you’re broke. You won’t buy the new clothes, won’t spend the fifty bucks on yourself, just in case. Or maybe it’s the opposite, and the second money lands it’s already spoken for. Either way, your bank balance and your nervous system have clearly never met. The spreadsheet says one thing and your gut says another.
Here's the part no one tells you.
That’s not a math problem. It’s a scarcity story playing on a loop, and you can be wildly capable, fully “good on paper,” and still be stuck in it. You don’t need another budgeting app yelling at you. You need someone to help the way you feel about money finally catch up to how much you actually make.
- You're good on paper and still anxious on payday
- You earn well and cannot say where it goes
- You want a plan built for your real life
Meet Gaby Rincón
Meet Gaby: the CFO to your CEO
Your Personal CFO, Accredited Financial Counselor, award-winning educator, and founder of Rincón Financial Services.
I work with entrepreneurs who are making money but want to make sure that money is actually working for them.
Because revenue is only the beginning. I help business owners connect the dots between bookkeeping, tax prep, cash flow, profitability, and personal wealth so their business isn’t just generating revenue—it’s creating real income and long-term financial security.
Whether we’re cleaning up the books, managing cash flow, optimizing pricing and margins, or figuring out how much you can actually afford to pay yourself, I’m looking at the bigger picture: How do we turn the money your business makes into the wealth you’re building personally?
I make money make sense and fair warning, I make it kind of fun, too.
“There’s a saying that stuck with me from my years studying violin: you don’t practice until you get it right, you practice until you can’t get it wrong. That’s how I approach money: building systems and strategies you can actually trust.”
ways to work together
However you make your money, I'll help you lead it.
Personal Finance Coaching
For the high-earner who still feels broke. We get to the root of the money habits keeping you stuck and build a realistic, sustainable plan that actually fits the life you want, not the one the budgeting app thinks you should have.
Fractional CFO & Business Finance
The CFO to your CEO. For the solo entrepreneur stuck in feast-or-famine, I build the systems, strategy, and accountability to run your business like the owner you are. (Yes, I’m happy to be the “bad guy” to keep you on track.”
Tax Preparation
Freelancer? Gigger? A Schedule C that makes the DIY software cry? I handle the taxes the big-box shops can’t, with zero shame, even if it’s been a few years since you last filed. Especially then. We’ll get you caught up.
Book Gaby to Speak
The speaker who turns money into a conversation everyone wants to have.
Most financial talks are a one-way ticket to the back-of-the-room phone scroll. Mine aren’t. I bring keynotes and workshops to companies, universities, and non-profits that are spicy, practical, bilingual, and (this is the rare part) genuinely fun. Real strategy, real story, real perspective your audience will actually see themselves in.
With 100+ engagements and national features under my belt, I’m a low-risk, high-energy “yes” for your stage. I love in-person most. That’s where the room comes alive, and where nobody can pretend their Wi-Fi cut out.
What I Believe
Building pockets of wealth,
one woman at a time.
A wealthy, abundant life isn’t reserved for people who were born knowing the rules. It’s for the woman who figured out the career. Who figured out how to survive. And who’s ready, right now, to figure out the money too. Every client I work with creates a ripple: a family that changes, a cycle that breaks, a legacy that begins.
“Everything I do is rooted in making financial wellness accessible, practical, and something people can actually use to change their lives.”
Financial Stewardship
An active, intentional practice of knowing where your money goes, why, and what it’s building. Not surviving to the next paycheck, but leading your finances on purpose.
The Presence of Choice
Financial health isn’t just the absence of stress. It’s having real options: in how you work, where you live, how you give, and what you build next.
Information Into Action
Knowledge alone doesn’t change your life. I turn complex financial concepts into clear, usable steps, because clarity is what turns intention into momentum.
Generational Momentum
You’re not just building for yourself. Every dollar you learn to lead is a door you open for someone who comes after you. That’s what breaking cycles actually looks like.
By The Numbers
What happens when women lead with their money.
$10K to $80K
debt cleared by clients
$5K-$30K
Savings accumulated
$5K-$500K
First investments & growth
$400-$2,500/month
Monthly Cashflow Created
3 to 6 Months
Emergency Funds Built
1st home fund
started by clients
2 to 5
trips taken annually
100+
speaking engagements
Bilingual
english & Español
DIY MONEY MOVES
Want to make your own money moves?
You don’t need a finance degree or a one-on-one coach to start making better decisions with your money. DIY Money Moves gives you practical, step-by-step tools to help you understand where you are, figure out what comes next, and actually do something about it.
- Pay off debt with a strategy that makes sense
- Build a saving and investing plan you understand
- Reset your finances when you need a fresh start
- Create better habits and feel more confident with money
Real Women. Real Transformation.
My clients get results. You're next.
Sophia B
Gaby has given me the confidence and tools to attack my finances. She is patient, kind, and so knowledgeable. The follow up from her, as well as the shared resources, make me feel like I have a whole team behind me. Gaby also understands aspects of my upbringing, as well as the generational, systemic, and psychological components interwoven with financial literacy. Working with her has been absolutely incredible! Highly recommend!
Haylee R
Gaby not only taught me so much about managing my finances, but she made me excited to take control of them. I no longer open my bank account with fear. Instead, I’m able to talk about my finances with confidence and pride. The plan she created for me didn’t just set me up for financial success; it also allowed me to better support the people around me. By getting my finances in order, I’m now in a position to be more helpful to my family, too.
Jesus O
It has been an absolutely incredible experience with Gaby. Personal finance was never a strength of mine. I never learned the steps I need to take to achieve financial security. I made many mistakes as a young adult that I’m still paying for now. Gaby took all this in with no judgement and so much patience to establish a plan that was best suited for my partner and me. In the short time working through her plan, we have managed to pay down multiple credit cards and build a healthy high yield savings account. Can’t wait to keep pushing forward!
Your Wealth Era Starts Now